SWOT Analysis: How to Perform It & Why It Matters

First of all, what is SWOT?

SWOT is short for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples can include who is on your team, your patents and intellectual property, and your location.

What’s one of the best ways to identify your business’s strengths and weaknesses? As you might have guessed from the title of this post, you can do it through doing a SWOT analysis.

In this LYFE Marketing video, they will be covering how to do a SWOT analysis and why it is beneficial for your small business.