In an announcement made on September 16, the content discovery and native advertising platform, Taboola and Integral Ad Science have formed a partnership that brands safety tools within Taboola’s discovery platform.

According to Marketing Land, “Taboola pairs a discovery capabilities, allowing publishers to place relevant content in front of a monthly audience of 1.4 billion users, with a native ad offering which monetizes the audience. IAS, which also offers ad quality and anti-fraud solutions, will deliver pre-bid brand safety controls within the Taboola platform.”

Taboola’s Dave Struzzi said that this was an industry first stating, “IAS works with a variety of publishers, platforms, and advertisers, but to date, IAS pre-bid brand safety solutions are typically found in traditional demand side platforms. This integration is the first of its kind within a closed native advertising platform which operates on a CPC bidding model.”

Source – Marketing Land