There is a potential error that Facebook miscalculated the number of sales attributed to ad impressions for certain advertisers from August 2019 to August 2020. The error has to do with campaigns that use Facebook’s free and August 2020. The error is related to campaigns using Facebook’s free “conversion lift” tool. Facebook, in order to […]
Today, Instagram has done a big thing in marketing. The picture heavy social network gave advertisers the ability to link out from Instagram posts for the first time. The ability to do this is just a part of a carousel-based ad unit introduced by Instagram. This ad format will feature multiple images that gives users […]
Today, Google has announced that they are piloting a test to show ads for apps in the Google Play store. The test starts off with app discovery ads in search results. Ads trigger due to relevant search queries in the way Google’s AdWords search advertising works. Search ads on Google Play will enable developers to drive more […]
Some people are just naughty. There are those marketers out there who would purposely try getting people to click on their ads using less than favorable tactics. In 2014 alone, Google has shutt off more than 524 million ads for using naughty tactics, such as malware, spyware, and counterfeit goods. It seems that even more […]
Every business’ goal is to obtain the highest level of conversions as possible. After all, that is the goal right? You can’t have a successful business if you don’t get your conversions. Last month, Frederick Vallaeys spoke with David Greenbaum of Boost Media about the reasons why ad text fatigue sets in and what advertisers will be able to […]
Previously, Google had announced that it would be displaying ads on Google Maps, as well as Google Maps for Mobile in the scrolling list view it debuted recently. The ads will appear above the organic listings, and will also include any potential location extensions and call extensions. The location extensions allow advertisers to include ratings, […]
Don’t you love the newest smartphones? The ones that allow you to access the internet and do what seems like everything under the sun? Well, there really aren’t a whole lot of people in the world that has this type of phone. Surprised? Don’t be. 7 out of 10 people use simple, feature phones when […]
In another episode of Google Webmasters, Matt Cutts answers the question, “What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)” What are some of the myths that Matt covers in his video? One of them is when people believe Google is making changes to […]
A search engine company’s work is never done. Bing Ads has been hard at work, and they’ve updated what they call the Search Term Report. The Search Term Report contains the data that includes the terms that users actually typed before clicking on an ad. Originally, zero-click search queries were not included in the feature […]
When an online marketer is putting out some ads through advertising channels, they would typically use AdWords, or similar channels. It seems to me, marketers will use services similar to AdWords to get out their ads through the Google Network. But typically, that’s where some people would stop. These people don’t know that, in addition […]