As you’ve probably noticed if you keep up with the blogs, we shared with you some posts written by Ginny Marvin that concluded over the course of a three day series where tips where shared with everybody, that ranged from beginner level to advanced. To help make sure everyone got a good chance to learn more about […]
After three days, we have finally been able to reach the climax of the Search Engine Land AdWords Scripts series by Ginny Marvin! We find that the third and final AdWord Script series with and advanced level post that provides some times for more advanced users. Here are the links to the first to parts if […]
Yesterday, I put up a blog post that pointed towards a piece written by Ginny Marvin that focused on AdWords Scripts. In Ginny’s post, she told us that she was going to present to us a three part series on Scripts, and that her first post taught learning how to read scripts. Today, the second of Ginny’s three […]
AdWords Scripts are usually a neglected feature when it comes to PPC. Scripts can take untold amounts of time and coding knowledge and experience to create, making it a turn to those who aren’t coders. So yeah, AdWords Scripts can be pretty intimidating. But those of us in the business knows that AdWords Scripts can give us […]
It seems that there are those two groups of people in the agency world. There are small agencies and large agencies. In a focus group that was conducted for Google, which was moderated by Frederick Vallaeys, two groups were created, one full of small agencies, and the other full of large agencies. So what was the […]
There is quite a number of people who have taken exams to become certified in Google Partners’s AdWords management. Google Partners has just released a new exam for Google Shopping certification. Those taking this exam will be tested in their proficiency in creating Merchant Center accounts, organizing product data and managing and optimizing Shopping Campaigns. Of course, […]
Google announced today that they are revamping the reporting available in AdWords for Video. Even after the revamp, Video campaigns are still going to be isolated from every other AdWords campaigns, but luckily, the changes made to reporting should make things easier for advertisers to gauge performance. The dashboards are now able to pull in […]
AdWords has gotten an upgrade from Google when they launched Custom Columns, which lets you segment existing column metrics to get more detailed insights based on your objectives. As an example, “By selecting an existing metric like clicks or conversions, and applying a segment like ‘Computers’ or ‘Mobile’, you can quickly create a new custom column […]
In this episode of Google Partners, you will learn to reach potential clients by becoming AdWords certified – the Advanced Search exam is one of the steps to getting there. AdWords Evangelist Fred Vallaeys will be hosting a review session covering the major topics of the exam.
If you’ve been paying attention when searching for local businesses lately, you may have noticed seeing multiple locations being displayed in mobile search ads. Even if you haven’t noticed any of these ads yourself, you will now know to look for them because Google has made public the announcement on Google+. If you so happen to […]