In this episode of Google Partners, we will be joining Google Product Manager Jyoti Vaidee and Global Audience Product lead Barney Pierce as they walk through recent game-changing advances in AdWords Dynamic Remarketing. They will discuss the launch of dynamic remarketing for all verticals, and provide helpful hints and best practices on how to set up […]

Google announced today that a new Shopping Campaigns report will begin appearing in the AdWords section of Google Analytics.  As with any update with Google, the report is going to roll out globally over the next few weeks.  Not only do you get the news of the new Shopping Campaigns report, but AdWords users will […]

It appears that Google is extending their multiple Gmail login feature to AdWords.  That’s right, Google is allowing AdWords users to have multiple account logins for its users.  Because of this small, yet big, feature, you won’t have to worry about having multiple browsers open in order to manage multiple AdWords accounts at the same […]

What is an automated extension?  Basically, it’s a new term that has been given to the thing once known as “annotations” – Consumer Ratings and Seller Ratings which will populate in AdWords ads automatically. Google being the innovators that we all know they are, Google is retiring the use of “annotations” and simply renaming the […]

Are you a U.S. advertiser who uses call forwarding numbers for your AdWords call extensions?  If so, you may have already begun getting notices this week that local numbers are becoming available in many areas.  Basically, a local forwarding number uses the same area as the businesses’ phone number or area code within the same […]

In this episode of Google Partners, which aired on Thursday, 10/9 at 11:00 AM, we will watch PT, Belinda Langner, Lawrence Kim and Nicky Rettke, product managers for Mobile Search, Display and YouTube advertising lead us through a webinar that shows how AdWords can be used to promote your app. For this Google Partners HOA, Antony Ho, […]

Not long ago, Google made an executive decision to terminate exact match, because more than likely, they wanted more advertising dollars coming in.  Because of Google’s decision, quite a number of SEM people were none to happy about it. There was even a petition created in response on change.org was created in response to Google’s action, […]

When you’re in the business of selling products and services, you know there will always be competition to worry about.  In an auction-based ecosystem, your competitors are the ones that are playing the important part in determining what the auction looks like for you and the keywords you’re using. As marketers, we know there are […]

Frederick Vallaeys, Google’s Former AdWords Evangelist has his own ideas for making AdWords account management more efficient using free tools from Google and shares them with us in today’s Google Partners video! In this video, he will discuss how Automated Rules, Bid Strategies and AdWords MCC Scripts can streamline any agency’s operations. You’ll come away from this […]

As SEOs, I’m sure it’s safe to say that a incredible number of you probably use AdWords.  After all, it makes it pretty difficult to do your job if you’re not fully utilizing the tool to get the most out of Google’s search engine.  To somebody like Frederick Vallaeys, who is always trying to improve Optmyzer, […]