Treat Your Channels like a Soccer Team
By Scott Davenport | | Articles, Moz | Analytics, analytics channels, conversion rate, SEO
When you’re looking through your analytics package, it can be pretty easy to focus on a site’s conversion rate. After all, that’s an SEOs ultimate goal, right? If you look at your channels and find that one of them is preforming poorly, such as Organic Search, Referral or Direct, you would consider that a failure. […]