Targeting Your Audience Earlier in the Buying Process – Whiteboard Friday
By Scott Davenport | | Moz | Audience targeting, buying process, Rand Fishkin, sales funnel
The Sales Funnel has always been a big thing in SEO. The idea behind the Sales Funnel follows the metaphor of a real funnel (wide at the top and narrow at the bottom) and monitors the sales process. Starting from the top is where all of the unqualified prospects. This is where people, who are […]