When you’re working in SEO, one of the important factors you’ve got to take into consideration is the competition.  If you aren’t monitoring them online, you’re missing out on some great opportunities as well as overlooking problems in your own SEO program. So what should be the first thing you do when starting a new …

How Competitive Analysis Leads To A Better B2B SEO Program Read More »

Here’s an interesting Schema.org for you all.  Based on a Searchmetrics report done earlier this year, it was revealed that, despite less than 1% of all domains researched had schema.org integrations, over 40% of keyword search queries contained a result snippet that was derived from schema.org markup.  What’s more is that those domains that contained …

20 Ways B2B SEOs Can Leverage Schema.org Markup Read More »

When you’re working to get the word out about your B2B business, you need to find a way that you can do it as effectively as possible, all while keeping within your budgets.  Anybody who hasn’t lived under a rock and knows anything about the internet could tell you that you should be using social …

The Role Content Plays In B2B Social Selling Read More »

Most of us knows the importance of social media.  It’s one of the ways we are able to get the word out about products, services, promotions and news that pertains to our brands.  Plus, it gives us the ability to communicate directly with the customers that we hold dearly.  Oddly enough, there are those out …

The Case For Embracing B2B Social Marketing Read More »

Finding the right social media platform to use can be difficult to do for personal use.  But can you imagine how hard it could be for a B2B company?  If they make the wrong choice, it could me a ton of lost links for their site, resulting in lost business.  In order to launch a …

How To Choose The Right Social Media Networks For Your B2B Business Read More »

IN a recent B2B Website Usability Report, it was reported that, in a survey among buyers, a massive majority of people won’t buy due to social media.  In other words, social media and blogging has little traction in influencing B2B buying.  Only 6% of the total surveyed said that social media played a role in their …

Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process Read More »

Many B2B businesses are quite familiar with the idea of database-driven website design.  As you have probably guessed, it’s because a good number of these companies are trying to sell products, and because of this, they need to have a digital catalog of these products on their websites.  But, it isn’t cost effective to manually …

How To Optimize Database-Driven B2B Websites Read More »

Why is it that when we compare regular consumers to B2B customers, we see a difference between the two?  Unlike regular consumers, who can purchases online with smaller consequences (good or bad), B2B customers have a lot more to  lose.  Since signing a contract for a purchase or solution could spell the difference between success …

3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats Read More »

When you’re making something, you’ve got to start from somewhere right?  If your baking, you need to start with the dough.  If you’re beginning with building a computer, you need all the pieces of hardware.  But what if you’re starting from scratch with a B2B search campaign and your brand is, well, brand new? When …

Building A B2B Brand From Scratch Through Search Read More »

In this day and age, with the advent of the SEM and SEO worlds, there are still companies who don’t see value when it comes to search engine marketing.  Companies can’t see the value, only because their site is used solely for the purpose of branding. According to an article written by Harrison Jones, entitled SEM For …

B2B Companies That Don’t See Value In Search Read More »