5 Steps to Implement a Successful Bidding Strategy in Paid Search
By Scott Davenport | | Articles, Search Engine Marketing, Search Engines | bidding strategy, Keywords, paid search
If you are trying to set up bidding in paid search, it’s important that you have a strategy in place before you implement it. The most relevant questions that you should ask when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use […]