The term branding has been around for quite a long time.  But like many terms, the definition has changed a bit over time.  Originally, the term “brand” pretty much meant a “look”, such as a logo or color scheme.  But today, the term mean so much more than it did.  It’s more than just a […]

YouTube is obviously a very popular site for streaming video content to users.  For the last few years, YouTube has been used more creatively since its inception in early 2005, such as ventures into video marketing. Your more typical video on YouTube can be entertaining to watch, but many people won’t stand for watching a […]

Building a brand from the ground up can be challenging, difficult, and if done correctly, incredibly fruitful.  For as long as we’ve been building businesses, we’ve tried getting the word out about our brands through as many channels as we can, such as newspaper, magazines and television ads. But when the wondrous thing we lovingly […]

When it comes to authorship and company branding, there will probably be a question that pops up.  When there is a single person working at your company/with your business who writes the online content for your site/blog, should that single individual be assigned authorship?  Or would it be better if the content written for your […]

I’m not sure how many of you have heard of service design, so before I go any further, let’s define the term.  In short, service design is when you take two exact services, websites, or physical stores that offer the exact same thing at the exact same price, and then choose one over the other. […]