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Tag: call tracking

Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding

Google is always trying to expand, and refine how their services work.  In this case, they are refining how marketers are tracking and optimizing for conversion tracking events in AdWords.  Google announced last week to advertisers that if they were using call extensions and were tracking call conversions, they’d be able to split call conversions […]