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Tag: campaigns

Portland Businesses: How to Optimize Your PPC Campaigns for Greater ROI

By Kristin Digioia | October 19, 2022 | PPC | campaigns,  greater roi,  PPC advertising

Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive […]

Start The New Year With A PPC Health Check: Part 1

By Scott Davenport | January 14, 2014 | Articles,  Search Engine Optimization | campaigns,  PPC,  SEO

When it comes to running your SEO campaigns, you always want to make sure you review them on a regular basis.  It’s important to do this every few weeks or every month or so, especially in light of any changes and updates to search.  Keeping up to date with how your campaigns are running could […]