When you create guides and checklists for something that is always changing and evolving, it doesn’t matter how thorough you’re being, it’ll always age and become irrelevant unless you update it for the times.  An example would be technical site audit checklists for SEOs.  Back in 2011, Geoff Kenyon wrote a checklist for a site audit, but […]

Making your way to the top can be hard work.  But in a field like SEO (or really ANY field of work for that matter), once you’ve gotten to a point where you’re an established SEO, content writer, or marketer, you’re set.  When I talk about being set, I mean you’ve already gained the experience […]

Welcome to the ever changing world of SEO and online marketing!  You probably know a few things about it, right?  That’s why you’re here.  One of the subjects that has been looming around our heads for a while are mobile sites.  For a while, as a site owner, you probably had to think if building […]