Content Marketing

The 8 SEO Issues That are Ruining Your Rankings and How You Can Fix Them

If you’ve been keeping up with the digital marketing landscape in the last decade, you know how important search engine optimization (SEO) is. SEO increases your digital visibility, making it crucial for you to build and maintain an effective online presence. That said, SEO strategies are constantly changing, and it can be frustrating if your …

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BuzzFeed Bars Brands From Publishing Content On Its Community Platform

Sometimes, it can suck to be a brand.  Last week, it was reported by MediaPost.com that BuzzFeed froze brand publisher accounts for its community publishing platform, which ended unpaid content opportunities for brands that used the site for content marketing. BuzzFeed didn’t respond to a request for comments based on changes made to its editorial polices for …

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The Year’s 10 Most Popular Content Marketing Columns By Marketing Land

Content marketing has been around for a while now, and recently over the last year, has really grown in sophistication.  This form of marketing content began being seriously integrated into common practice, and placed into more organizations like never before. Marketing Land has had their share of columns dedicated to content marketing, and in a recent …

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Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Content marketing is king.  Let’s just get that out of the way.  Are we good?  Good!  I brought up content marketing because of course, this post is going to focus on it! It’s pretty obvious that there are more companies out there that are investing in content marketing.  This is great, because after all, Google …

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What Content Marketing Lessons Can Teach You After Losing Over 200,000 Visitors Monthly

It’s never fun when you lose a few visitors here and there a month.  I always hated seeing those downward slopes in my graphs when I was looking through my analytics.  But at  least my average stays more or less the same, and I know that if I try hard enough, I’ll be able to replace …

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