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Tag: Content Marketing

The Greatest Misconception in Content Marketing – Whiteboard Friday

There are misconceptions with many things in life.  This is defiantly the case with content marketing.  What is this misconception, this myth, that I am speaking of?  It’s the myth that just because you create good content, that somebody is going to see the light after consuming your content and go on to make a […]

The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses

As SEOs, I’m sure you’ve all had many different kinds of clients.  It’s always been interesting to find out what these clients do in their business, and what you have to do to make their business run.  The longer you work as an SEO, the better chance you’ll have to run into one of those […]

Why Spending Big On Extraordinary Content Marketing Is A Good Bet

Today I seem to be on a roll with writing blog posts that are centered around writing great content.  Well, this post will not be any different.  So let’s get on with the post, shall we? Our original thinking on writing content was that all you had to do to get ranked on search results […]

Content Marketers: Concrete Steps To Finding Your Brand’s Voice

Are you selling products online?  If so, you may have already figured out the voice in which you want to use when speaking to your audience.  Some of the more established companies do have a very distinct voice and language type that they use when selling their products.  But it seems that there are those […]

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday

We all know how great content marketing is.  With great content, comes great rankings, right?  Even though content creation is a great way to improve your search ranking, there are so many ways you can do the same without even touching the idea of creating content. Rand from Moz, in another Whiteboard Friday, shows us […]

Is Link Building Obsolete Because of Content Marketing?

Have you noticed by now how every SEO blog is stating that link building is dead? By this point, this news should be old news.  But didn’t your parents tell us as children to not believe everything your read?  Just because people claim it’s dead, whether they believe it themselves or not, doesn’t make it […]

The Blueprint to Content Marketing Success

So, you want to use content as a way to hit the big time, right?  You want to be able to create and market big content so it will lead you down the path of great organic visits, website leads, and ultimately conversion rates?  You have come to the right place! You may wonder what […]

What Can A Viral Musician Teach About Content Marketing?

When you go onto an online video service like YouTube, you’re bound to see quite a number of music videos on there.  Out of all the videos on there, you’ll see quite a few of them that have become quite popular due to the talent of the artist.  But for every batch of positive comments, […]

9 Lessons from an $11m Marketing Campaign

Content marketing, if done right, can make a huge difference between failure, success, and big success.  In a Moz post that came up this morning, James Porter showed the success of the John Lewis Christmas content advertisement that made it’s debut a few weeks ago. Because of this one video, it got over 8.5 million views on […]

5 Strategic Steps to Big Content

We all know, either consciously or subconsciously, that content is very important.  With out content, we can’t visit our favorite websites due to the fact that they would have nothing to read.  So right there, content seems to be one of, if not the most, important part of SEO in my opinion. In terms of […]