Because third-party cookies will soon be the way of the dodo, advertisers and publishers are trying to find different was to understand audiences and their interests. One possible way of continuing to know their audiences is to utilize contextual advertising. This kind of advertising won’t intrude on the identity of a brand’s audience at all. […]

For well over a month, it’s been reported that Google could replace the old third-party cookies with its own online identifier system, called AdID.  The reason for wanting to make this change is to better help marketers to track people’s online behavior, and better target their advertising efforts. What does this mean?  AdID would be […]