When you’re running a marketing campaign for a website, naturally conversions are a great thing to aim for.  After all, making money is the prime reason your website and business can stay afloat.  So when you make a conversion, you think that your marketing efforts have paid of, and sure, they certainly worked to get […]

Look at the title.  Some of you might be wondering what a persona might be in relation to SEO.  To define it, a persona is a method of market segmentation where a collection of qualitative and quantitative data is put together to create an archetype of members of the target audience.  In short, it’s using […]