LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”
By Scott Davenport | | Uncategorized | Dark Posts, Direct Sponsored Content, LinkedIn
LinkedIn has launched a “dark” version of its Sponsored Updates ad product today that they are calling Direct Sponsored Content. These particular native-style ads are special, as they don’t get published to a company’s LinkedIn page. So what does this mean? Advertisers can customize and test ad messaging and creatives to targeted audience. This can […]