All marketers knows that advertising can be quite challenging. One of the great challenges in marketing is attribution. What is attribution? Well, attribution is the science of measuring the effectiveness of advertising. Previously in an older article written on Marketing Land, there was a look at the potential of real-time bidding, or RTB, to drive [...]
- Facebook Introduces Retention Optimization Option For App Advertisers
- Google Search Console Reporting Currently Delayed
- ‘Navigate’ Query Prompts Google To Ask, ‘Were Do You Want To Go?’
- Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday
- Marketing Scoop 2.3 [Content] How Did CoSchedule Drive 7 Million Visits to This Blog Post?