AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]
By Scott Davenport | | News | Adwords, CPC, enhanced campaign transition, smartphone
It has been two months since we’ve seen enhanced campaigns. After these two months, RKG’s Q3 Digital Marketing Report can show us the near-term impact of the roll-out of its client set. This set includes 40 of the top 500 online retailers. Even though it looks like most metrics have remained unchanged, smartphones have gotten […]