fbpx

Tag: enhanced campaign transition

AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

It has been two months since we’ve seen enhanced campaigns.  After these two months, RKG’s Q3 Digital Marketing Report can show us the near-term impact of the roll-out of its client set.  This set includes 40 of the top 500 online retailers.  Even though it looks like most metrics have remained unchanged, smartphones have gotten […]