Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’

In a news article posted today on Search Engine Land by Ginny Marvin, Google has launched a cross-device conversions in AdWords.  This is good news, as this means that Google is taking steps to help advertisers with conversion insights that "reflect the real-world impact of their campaigns." Google is planning the new Estimated Total Conversions, and [...]