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Tag: Exact phrase match

Keyword Research and Targeting Without Exact Match – Whiteboard Friday

Oh Google, how the power you wield amuses us.  First you giveth, and then you taketh away.  In this case, after years of doing keyword research, we will never get to see our good friend again  In this case, it’s the exact-match keyword targeting from AdWords.  Why did Google make the decision to take away […]