Google announced that it is acquiring marketing analytics and attribution platform, Adometry. Paul Muret, VP of engineering for Google Analytics said, “Google Analytics Premium and its hundreds of customers, will now have an additional set of tools to accomplish their business and marketing goals.” Although those at Adometry will be working independently for the time […]

Google Analytics is an excellent way of determining what’s going on with your site.  In a fairly un-used portion of Google’s tool, you have what is called attribution modeling.  To help break down what that means for some people, an attribution model is either a rule, or a set of rules, that will determine how […]

In this video from Google Developers, we will watch Google Analytics Developer Advocate Pete Frisella and Developer Programs Engineer Andrew Wales give an update on all of the new Google Analytics developer technologies that have been announced in December.  In this video, they discuss all the changes to the Core Reporting API, Management API, MCF API, analytics.js, […]

In many cases, there are people who don’t think of PDFs as anything important when it comes to SEO.  People typically are concerned more with other factors than how well their PDF files are performing organically.  But, in some cases, knowing how well organically a PDF is doing is pretty important. Sean Smith has shared with […]

At the Google Analytics Summit this week, there were plenty of announcements made.  Some of the announcements included updated reports, more API tools, new educational initiatives, and the integration of BigQuery into Google Analytics Premium. Google Analytics says that users will be able to gain access to a number of new features including user segmentation, cohort analysis, […]

If you’re an online marketer, it’s always been commonplace to know how to bring in the most amount of possible visitor conversions to a website.  But what if you’re not having very good luck doing this? Perhaps it means that you haven’t optimized your website’s marketing strategy based on its analytics data.  This could mean […]