Google's Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches.
After t he release of Hummingbird, a great question to ask yourself as an SEO is, "has Google's Hummingbird update killed my local SEO strategy?" To put it simply, nope. But it seems that Hummingbird has been driving the page views lately. Because of the updates that Google has been putting out over the last [...]
Back in June of 2011, Schema.org was launched. For those of you who don't know what Schema is, in a nutshell, Schema is a site that collects schemas, or html tags. Webmasters use these html tags to markup pages on their site so that major search providers will recognize them. The search engines includes Bing, [...]