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Tag: Hal Varian

Google Updates Its AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula

Google is always a busy busy bumblebee.  This week, aside from an overview on Quality Score factors, Google released an updated video on the AdWords auction and Ad Rank. Hal Varian, the Chief Economist at Google, has returned, and in his video on the AdWords auction since the Ad Rank formula was changed up, he […]