Organic VS Paid: What Hewlett-Packard $10 Million In Search Revenue Tells Us
By Scott Davenport | | Articles, Business | Hewlett Packard, search behavior, Search Marketing, SEM, SEO
Does paid search campaign really eat into organic revenue, even with substantial organic visibility? Resolution Media an Kenshoo have done a study to prove if this is really this case or not. Ginny Marvin of Search Engine Land has posted an article on the site describing the study performed by Resolution Media and Kenshoo. In the […]