9 Lessons from an $11m Marketing Campaign
By Scott Davenport | | Marketing, Moz, Video | Content Marketing, John Lewis, Marketing
Content marketing, if done right, can make a huge difference between failure, success, and big success. In a Moz post that came up this morning, James Porter showed the success of the John Lewis Christmas content advertisement that made it’s debut a few weeks ago. Because of this one video, it got over 8.5 million views on […]