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Imagine you’re in front of a client, a boss, or some sort of higher up (even the company CEO) and you know that you’re the one tasked with trying to convince that person of the value that SEO will have on their website. We know that optimizing your site to any extent will provide a …
Calculating Estimated ROI for a Specific Site & Body of Keywords Read More »
When it comes down to website content, what is your strategy? Are you writing content based on what the audience wants to see, or are you letting keywords guide your path? The answer you give can have a big impact on the content you have on your site. You can probably already deduce which strategy …
Is Your Content Strategy Guided by Audience Intent (or Just Keywords)? Read More »
In a Bing Webmaster Blog post written just last night, Microsoft Bing’s Senior Product Manager, Duane Forrester stated that it is only a myth that a keyword right domain name will make enough of an impact on your rankings to give up a major boost above competitors. It is true that ten years or so …
Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings Read More »
With Google’s big updates having cemented themselves in the search engine, as well as in our strategies for SEO, it’s fact that in search marketing, keywords have been overtaken by concepts. It seems that the individual keyword has gone the way of the dodo. Or has it? We know that Google has been withholding keyword …
From Keywords to Concepts: The Smart SEO’s System for Themed Keyword Research Read More »
As Google releases more and more updates, it always makes SEOs and marketers feel like they have to work harder to be able to adjust to the new changes. Naturally, that is the case, but why would Google want to cause more problems for SEOs and marketers? That’s actually not their intent at all. Google …
Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings Read More »
Today, you may be looking at the Not Provided situation and think that keywords just aren’t the way to go anymore (thanks Google!), but it seems that a good part of the work in SEO still involves discovering opportunity, and taking that opportunity and creating content around it that ranks. There are plenty of tools …
How to Build Your Own Mass Keyword Difficulty Tool Read More »
Things are always changing and evolving. Nothing is exempt from this fact of life. Not even Google’s search engine. As you already know, there is a multitude of different updates, big and small, coming out for the search engine on a regular basis. You’ve got your small changes here and there, that Google probably doesn’t …
Keywords are important. The search industry has taken a bit of a blow as of late with all of the Not Provided keywords that Google has been presenting us with. Now, it would seem that there is quite the possibility that 100% of search referral data might be hidden from the organic search over at Google’s search …
How to Discover New Opportunities with No Keyword Referral Data Read More »
It’s been a little while since Not Provided has been thrust upon us by Google. With Not Provided looming over head, SEOs are now looking at stripped keyword-level data. This certainly can’t be a good thing, can it? Many looking at it from face value would certainly think so. Why would we want to know …
Keywords were always pretty useful in SEO. In that frame of mind, who’d have thought that YouTube keywords could be useful as well? After all, who uses YouTube to advertise? A number of people never really thought about making videos that would help create stir for a product or service, so why think of YouTube …
Why The YouTube Keyword Tool Is So Amazing For Link Building Read More »