Getting links can be pretty difficult, especially with all the algorithm work that Google has done to prevent crummy links.  It doesn’t help when you have some people in the industry saying that link building is dead and gone.  But of course, we all know that isn’t the case.  It isn’t really dead, it’s just […]

To link or not to link, this isn’t really the question that we are going to be focusing on in this post  Instead, we are going to be focusing on the context of a link instead.  Does it really matter if the link is contextually related to the topic of the page it’s on?  In […]

John Mueller of Google has been captured saying in a Google+ hangout on Friday morning that webmasters should do what they can to avoid focusing on link building.  The reason behind saying this is because link building can and will lead to more harm than good for your site. You can find the comment made by John at […]

If you’ve been involved in SEO for our website for the last several years, I’m sure you’ve seen quite a lot happen over that time.  Algorithm updates, SEO change ups, and all the ups and downs that we all could have (or may not have) asked for.  But hey, that’s life in SEO right? With […]

As somebody who’s trying to market a site to the masses, one of the tricks that marketers would be to use link building.  With link building, you’re trying to get a “network” of external pages to link to one of your own pages found on your website.  But as a marketer working on getting a […]

Guest blogging can be a great way to capture links, if done correctly.  Plus, it can mean more content for your website.  But in this industry, and with the whole business of search engines like Google coming down on guest blogging, it never hurts to find other ways to build links for your site. Luckily, […]

Getting your site penalized can suck.  After all, when you’re working hard to optimize your website, the last thing you want is a search engine to turn around and penalize you.  But it can still happen, due to little things you may have accidentally overlooked.  Penalties can happen through black-hat techniques (in that case, who would blame […]

Building links is a job that isn’t really something that is easy to accomplish.  In order to successfully build the links necessary to be effective in your job, you need a lot of creativity, dedication, and even a dash of luck.  Unfortunately, not everybody is cut out to be a link builder, regardless of the […]

Link building is dead! There, I came out and said it.  But does me saying it make it true?  To many, link building is pretty much a matter of fact.  Sure, Google is making it tougher and tougher for us to get out the links we want people to see, since they’re treating them with […]

Here’s a question for you to ponder over.  Should link building be given importance in the coming years?  We all know that this question has been well asked, and asked many times for a while now.  Is link building truly dead, or is there still life in it, which would give SEOs a reason to continue […]