When you’re making something, you’ve got to start from somewhere right? If your baking, you need to start with the dough. If you’re beginning with building a computer, you need all the pieces of hardware. But what if you’re starting from scratch with a B2B search campaign and your brand is, well, brand new? When […]
All marketers knows that advertising can be quite challenging. One of the great challenges in marketing is attribution. What is attribution? Well, attribution is the science of measuring the effectiveness of advertising. Previously in an older article written on Marketing Land, there was a look at the potential of real-time bidding, or RTB, to drive […]
Risks are everywhere. You will find it in every aspect of your life, from the people you are trying to impress, to the business opportunities you’re trying to find. The same thing goes for Ecommerce. There is always going to be a level of risk in what you’re trying to accomplish. In the world of […]
It seems logical that if you can use something to it’s fullest potential, then that makes you pretty darn smart. Mona Elesseily certainly thinks that way. She feels that in order to become smart, you can’t be some lazy bum who sits around doing nothing and expect to suddenly increase the size of your brain pan. […]
In this day and age, with the advent of the SEM and SEO worlds, there are still companies who don’t see value when it comes to search engine marketing. Companies can’t see the value, only because their site is used solely for the purpose of branding. According to an article written by Harrison Jones, entitled SEM For […]
Anyone with enough confidence and know how can start up a business for themselves. Mike Ramsey was one of the folks who was able to do just this. Starting in Burley, Idaho, Mike started up his company, and has gone through the ins and outs of getting his business to grow up and become something. […]
As an SEO marketer, making client deals should be fairly straight forward. You meet with the client, talk with them, hand over a contract for them to sign, and off you go to make their website rank higher in the search engines, give them more exposure, and allow more customers to see what that business […]
There are are a huge amount of ways to promote content online. When it comes to promoting them on social media, what platform should a marketer be concerned with, and which ones should they pass on? Tumblr is such a social network that many people don’t really notice. Did you know that this particular platform […]