Google Launches Custom Columns For Deeper Metric Segmentation
By Scott Davenport | | AdWords, Google, News, SEM | Adwords, Custom Columns, Google, Metric Segmentation
AdWords has gotten an upgrade from Google when they launched Custom Columns, which lets you segment existing column metrics to get more detailed insights based on your objectives. As an example, “By selecting an existing metric like clicks or conversions, and applying a segment like ‘Computers’ or ‘Mobile’, you can quickly create a new custom column […]