In the field of marketing, it’s a great idea to obtain data that can help pinpoint key moments in a customer’s online journey.  The data collected can originate from several different sources, which includes search keywords, purchase intent, and site interactions.  Overall, those sources can be painted with broad strokes, as the devices used can […]

In this day and age, a large number of people owns at least one mobile device.  Because of the high ownership rate of these devices, it would be great to know that when tracking your position in real-time, there would be a pretty high degree of accuracy.  Fortunately, this is the case.  Now that smart […]

It’s pretty crazy the sort of things that can influence digital marketing.  Did you ever think that a phone was ever going to change the way you did your marketing campaigns?  It’s pretty crazy.  Using mobile as a viable source of marketing domination was a pipe dream.  the idea of using any sort of mobile […]

Boy, have times changed since I was young.  We never had mobile devices to play around with as kids.  But now, mobile devices are everywhere, from public transportation, restaurants, in the car.  Over the coarse of the past year, it looks like mobile devices have had quite an impact on our society.  It looks like […]

Marketing isn’t every really all that easy.  There’s the time and effort you’ve got to put into planning and implementation of your work.  Plus, there’s the cost of money.  After all, you’re not doing all of this for free.  Mobile app marketing can be just as challenging as well. Greg Shuey, the Digital Marketing Executive for […]