When you’re working on your SEO campaigns, including mobile in the campaigns are obviously an important aspect of the job.  So using mobile and location bid adjustments are important functions of Enhanced Campaigns.  These two aspects let advertisers adjust bids for phones and locations at scale with our campaigns. But what we need to keep in …

Why Isn’t Your Mobile & Geo Modifiers For Paid Search Not Working? Read More »

Recently, Forrester Research conducted a recent survey and reported that US and UK smartphone owners “use an average of 24 apps per month but spend more than 80 percent of their time on just five apps.”  Regardless of how true this number is, it is true that despite the potentially higher number of apps that people have on …

Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps Read More »

In this episode of Google Partners Google Agency Development Manager, Meghan Li and Marketing Director, Marc Weisinger, from Elite SEM will discuss key things to look at in selecting a good agency partner and best practices in optimizing mobile and shopping campaigns. Elite SEM has been voted as the best US search agency at the US Search …

Google Partners – Mobile and Shopping Best Practices Read More »

Sharethought, the native in-stream advertising platform, launched support for dynamic native advertising cards across mobile publishers using the service today. With this service, advertisers are able to repurpose content, such as videos, images, music ahdn artocles into dynamic ads in feeds of over 300 mobile sites and apps.  Examples shown off by Sharethought were cards …

Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps Read More »

Since the late 90’s, mobile has been growing at a steady rate since mobile became a big consumer thing.  Every year, there were those who felt that that year was the year of mobile, but that prediction never truly came to fruition.  But it seems that 2014 may have actually made a big dent, leaving …

2015 Mobile/Location-Based Marketing Predictions From 10 Experts Read More »

In this episode of Google Webmasters, you’ll learn about *making mobile-friendly sites.*   It is hosted by John Mueller.

So, do you think that your site is ready to be a mobile friendly one?  Google might be able to  help you figure it out by releasing a new tool to help find out if your site qualifies for Google’s new mobile-friendly labels. If you’re interesting, you can find the tool at google.com/webmasters/tools/mobile-friendly, and basically, the …

Google Launches Mobile Friendly Test Tool Read More »

It seems that it can’t be stressed enough that being able to reach your customers on the go is very important.  In this episode of Google+ Your Business, we will be joining the Google Small Business Community and +HostGator in a Hangout on Air that aired on September 25th.  Watch the video and discover the power …

Google+ Your Business – Hangout on Air: The Power of Going Mobile Read More »

When you’re in the business of selling products and services, you know there will always be competition to worry about.  In an auction-based ecosystem, your competitors are the ones that are playing the important part in determining what the auction looks like for you and the keywords you’re using. As marketers, we know there are …

How To Use AdWords Auction Insights To Find Out Who’s Winning On Mobile Read More »

I’ve written posts here on Thrive, and I know that a decent number of these posts I’ve mentioned how mobile is on the rise and that as an marketer, you shouldn’t ignore it’s presence in this industry as a viable source of consumer outreach.  After all, smartphone users worldwide will total 1.75 billion in 2014. …

10 Best Practices for Mobile Optimized Websites Read More »