SEOs know how important PPC is to any online marketing campaign. The problem is, a share of small businesses are wasting money on their PPC budgets. According to a study, 25% of all small businesses are dumping money down the toilet due to managerial and strategic errors. Ginny Marvin‘s news article on Search Engine Land […]
Yesterday on Twitter, Matt Cutts, Google’s head of search spam, stated that Google isn’t going to be putting out a new update for Google Toolbar PageRank this year. Cutts would be quite surprised if an update to PageRank happened before 2014. The last time an update was released, it was back in February of 2013, […]
Working from the AdWords Editor can definitely be work, sometimes even a chore. It certainly can feel that when when you have an existing ad group that you want to clone, break up into smaller ad groups, or even copy keywords on the fly in the Web UI. Since Google is all generous with their […]
Last night, a Google developer advocate, IIya Grigorik, announced that Google has made a slight tweak to the mobile search experience. This small tweak will help speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. The way Google is doing this is by implementing a <a ping> attribute. With this […]
Bing Ads has introduced Call Extensions across all devices via Skype. What does this mean? Advertisers are going to be able to connect with people on their devices directly from the ads being displayed. Call Extensions will allow businesses to provide a phone number alongside the ad, regardless of what device you’re using, such as […]
In a fortunate turn of events for Pinterest, the company was awarded $7.2 million in damages as well as control over 100 domains that had been registered to Qian Jin, a Chinese cybersquatter. In this case, Qian Jin had been sitting on hundreds of domains that closely resembled the names of large companies. In this case, […]
In a news article posted today on Search Engine Land by Ginny Marvin, Google has launched a cross-device conversions in AdWords. This is good news, as this means that Google is taking steps to help advertisers with conversion insights that “reflect the real-world impact of their campaigns.” Google is planning the new Estimated Total Conversions, and […]
To answer the question from this post’s headline, yes, it appears that Facebook will be giving social data to TV networks. The data given will show the amount of activity that is related to their television programs. Based on the information given on Marketing Land, the information, at this point, that is given to the […]
Google likes to constantly keep on top of things by release updates to their search engine. It seems that they’ve done it again. This time, the update in question is a new search algorithm called Hummingbird. The purpose behind this new Hummingbird algorithm update is to help return better results to the user. Hummingbird came […]
In an article found on Search Engine Land, it seems that Google has introduced something new. This something new is coming from the direction of Google AdWords that may change how things are done in advertising with display campaigns. This new feature is called Ready Image Ads and Ready Ad Gallery. These new tools, by […]