For a while now, we’ve been bombarded with not just typical Google updates, but those updates that can have massive effects on people’s websites.  The impact that these updates have had on us, have been coming out of the woodwork like termites hearing the pest control guy at the door.  There have been reports coming …

Is This The End Of The Penguin & Panda Era Shakeups And Recoveries? Read More »

It was announced last night by Google that a new Panda Update began rolling out earlier this week.  With this new update, the search engine will identify websites that has low-quality content.  Googler Pierre Far said that, in the recent update, the update will be complete by the end of this week, and will affect three …

Google’s Panda Is Getting An Update That Penalizes Websites With Low Quality Content Read More »

This past weekend, the possibility of a new Google algorithm update hasn’t gone unnoticed by people.  The supposed update was noticed on Friday August 8th, and when asked, Google has said they have no comment on this.  Chances are, if anything, it’s probably a Google Panda refresh.  At this point though, there isn’t any confirmation …

Was There A Google Algorithm Update Over The Weekend? Read More »

We all love Pandas.  They’re cute, adorable, and they’re vegetarians!  But when Panda sold it’s soul to Google, that’s when things began getting complicated.    Aside from snacking on bamboo, Panda is now trolling the length and breadth of the internet and has been looking for high-quality content on everyone’s websites. So now, the issue arises, …

Real-World Panda Optimization – Whiteboard Friday Read More »

It was announced by Yahoo that there was going to be some more cuts and changes to their product line, the most notable was the upcoming closure of Yahoo Voices and the Yahoo Contributor Network. For those who don’t know, the Yahoo Contributor Network was a network of authors that helped to generate content, and …

Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Read More »

We love polls don’t we?  With enough participants involved, we can get a good grasp at the information that we are looking for when creating polls.  Recently, almost 300 marketers were asked by Moz which Google update has affected their traffic the most.  Panda and Penguin were at the top of the list of the …

Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google Read More »

Google has gone through a lot of changes over the years, from something as simple as it’s look over the years to the way it delivers it’s search results to the user.  These changes in the how search results are displayed are all based on the algorithms created for such a task.  Ordinarily, being able …

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird Read More »

It seems that it’s been a pretty busy time for Google, as far as updates go.  Moz has been keeping watch on Google, and using MozCast, has determined an algorithm spike has occurred on the 19th of May.  On Tuesday, after MozCast found this record high in algorithm change, Google confirmed that something really was …

Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day Read More »

As Google releases more and more updates, it always makes SEOs and marketers feel like they have to work harder to be able to adjust to the new changes.  Naturally, that is the case, but why would Google want to cause more problems for SEOs and marketers? That’s actually not their intent at all.  Google …

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings Read More »

Google’s Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches.