It’s been announced by a Google spokesperson that the Penguin algorithm will be updated continuously, by optimizing it as they go. A Google spokesperson released the following statement to Search Engine Land after being asked questions about the holiday Penguin updates. “That last big update is still rolling out — though really there won’t be a particularly distinct …

Google Says Penguin To Shift To “Continuous Updates” Read More »

For a while now, we’ve been bombarded with not just typical Google updates, but those updates that can have massive effects on people’s websites.  The impact that these updates have had on us, have been coming out of the woodwork like termites hearing the pest control guy at the door.  There have been reports coming …

Is This The End Of The Penguin & Panda Era Shakeups And Recoveries? Read More »

On the evening of October 17th, Google made the initial push of a refresh/update of the Penguin algorithm that had been called Penguin 3.o by some.  Later on, it was discovered that it was a worldwide update, and impacted less than one-percent of English queries.  As with any of Google’s updates, Penguin 3.0 would roll out …

Google Penguin 3.0 Continues To Slowly Roll Out Worldwide Read More »

We love polls don’t we?  With enough participants involved, we can get a good grasp at the information that we are looking for when creating polls.  Recently, almost 300 marketers were asked by Moz which Google update has affected their traffic the most.  Panda and Penguin were at the top of the list of the …

Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google Read More »

Google has gone through a lot of changes over the years, from something as simple as it’s look over the years to the way it delivers it’s search results to the user.  These changes in the how search results are displayed are all based on the algorithms created for such a task.  Ordinarily, being able …

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird Read More »

So you’ve had a site up for several years now.  But then Penguin had to come along and just ruin the ride by cutting your efforts to getting links for your site down to size.  No more unsavory links, no more buying links.  Suddenly, you actually had to work to get them.  Thanks to Google, …

Getting Link Removals Wrong Read More »

As Google releases more and more updates, it always makes SEOs and marketers feel like they have to work harder to be able to adjust to the new changes.  Naturally, that is the case, but why would Google want to cause more problems for SEOs and marketers? That’s actually not their intent at all.  Google …

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings Read More »

Google’s Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches.

When Google changes things, it affects everybody.  There’s no getting around it.  If you are using Google simply to search for your favorite baseball team restaurant or store, or you’re using Google to get your business name out there, Google is both the Key Master and the Gate Keeper.  They control everything from the leisure …

The Open Penguin Data Project Read More »

Getting your website cut down to pieces after you’ve spent days, weeks, months on building it up from the ground up and getting it to rank really well on the search engines can totally ruin your day.  Once the Penguin update hit Google, this was the case for many sites, regardless of size, visibility and …

How To Prevent And Recover From A Google Penguin Penalty, A Theory Read More »