When it came to website traffic, a majority of retailers would see two types of traffic  They would see brand traffic, and non-brand traffic as a necessity of running a paid search program.  But, things have gotten a little muddled with the introduction of Google Shopping Campaigns and the Product Listing Ad (PLA) format. Here’s […]

Who here remembers the product rating  tests being done back in May by Google?  Well, it looks like they are being officially rolled out on Google’s Product Listing Ads as of today.  All this takes place just weeks before the full transition over to their Shopping Campaigns will be taking place. Currently though, these product ratings […]