Are you part of or running a large enterprise where you are making full SEO and PPC efforts? If so, it’s possible that a question arose in the form of whether or not you should have a single team hand both SEO and PPC efforts for an enterprise. Unfortunately, this isn’t exactly an easy question […]
Do you remember the past blog post entitled “Start The New Year With A PPC Health Check: Part 1“? Today, we are back with the second installment of the “Start The New Year With A PPC Health Check” series by Rebekah Diedo. In the first post, she covered account structure, settings, conversion tracking and budgets. In Part […]
When it comes to running your SEO campaigns, you always want to make sure you review them on a regular basis. It’s important to do this every few weeks or every month or so, especially in light of any changes and updates to search. Keeping up to date with how your campaigns are running could […]
I’m sure many of you have been there. You have a PPC account that you’ve either had for a while, or was being used by somebody else (probably a different agency more than likely) and after getting used to the account, you realize something. This account just isn’t quite living up to the way you […]
Keywords were always pretty useful in SEO. In that frame of mind, who’d have thought that YouTube keywords could be useful as well? After all, who uses YouTube to advertise? A number of people never really thought about making videos that would help create stir for a product or service, so why think of YouTube […]
It seems logical that if you can use something to it’s fullest potential, then that makes you pretty darn smart. Mona Elesseily certainly thinks that way. She feels that in order to become smart, you can’t be some lazy bum who sits around doing nothing and expect to suddenly increase the size of your brain pan. […]
SEOs know how important PPC is to any online marketing campaign. The problem is, a share of small businesses are wasting money on their PPC budgets. According to a study, 25% of all small businesses are dumping money down the toilet due to managerial and strategic errors. Ginny Marvin‘s news article on Search Engine Land […]
With PPC not being cheap, naturally, you’ll want to make the most out of Google AdWords to maximize your advertising potential. For those who aren’t as versed as some of the seasoned vets of SEO, setting an ad and just walking away, thinking that all the work is now done, you are making a mistake, […]
When a business tries getting into the realm of SEO, naturally, things can be a little overwhelming for them. Sometimes it’s just too much, sometimes it’s just too confusing to utilize it correctly. Many people will attempt setting up advertising campaigns, it seems that quite a few people don’t really understand local paid search advertising. […]