It’s funny how in many different industries and work environments, there will always be groups that may separate themselves from other groups, and maybe even have some sort of friendly rivalry between them as well.  As an example, we know that in the emergency business, you’ve got the fire and police.  They both work for […]

It seems like lately, SEO and PR have begun to overlap now that old link building tactics are falling to the wayside.  Because we are now heading towards more outreach-focused tactics, that line between SEO and PR has gotten a lot smaller.  Sure, SEO and PR will never truly become one, but they are certainly […]

All SEOs have to do it.  They have to link build.  Link building isn’t the easiest thing to do in the business, but thems the breaks.  You have to get as many links out to as many people as possible, and Jess Champion knows all about that.  She’s worked in the PR business for quite a while […]