Let us open up with a debate.  Does an account level AdWords Quality Score (QS) really exist?  Or, to put broader brush strokes to it, does an ad group-level or campaign-level even exist?  This idea has been up for debate now for a while, and there are quite a few people who believe it exists, […]

Google is always a busy busy bumblebee.  This week, aside from an overview on Quality Score factors, Google released an updated video on the AdWords auction and Ad Rank. Hal Varian, the Chief Economist at Google, has returned, and in his video on the AdWords auction since the Ad Rank formula was changed up, he […]