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One misconception that a number of “normal” folk, aka, people who don’t do SEO for a living, have about this line of work is that an SEO ‘s job is kind of one-shot. Some would look at SEO and believe that once you’ve “fixed up” a site by optimizing it for the search engines, and telling the …
What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday Read More »
As usual, we as humans are the ones controlling the creation of algorithms that rank our websites on the search engines. But what if we advanced to an age where the human touch totally disappeared from the creation process? There could be a future where machines could be taking up the mantel of algorithm creation …
What Deep Learning and Machine Learning Mean For the Future of SEO – Whiteboard Friday Read More »
When you’re offering to do work for a client, you have to think quite carefully how you go about pitching it to them. The last thing you want to do is to give your clients unrealistic expectations. This is never a smart move, as it will never make them happy, leaving a bad taste in …
How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday Read More »
When you’re running a marketing campaign for a website, naturally conversions are a great thing to aim for. After all, making money is the prime reason your website and business can stay afloat. So when you make a conversion, you think that your marketing efforts have paid of, and sure, they certainly worked to get …
I’m sure that when you have a website, you have had to do some level of testing on it, even just a little, such as what site format works best and what sort of content should I put on it. Of course, those are very basic tests, but I think you get my point. Testing …
How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday Read More »
When I look at SEO, I think about a ton of different things that combine together to create the field of SEO. Content creation, link building, PPC, Social Media and trends are just a few things that make up what SEO is. But in the eyes of some people, what SEO all comes down to …
Does SEO Boil Down to Site Crawlability and Content Quality? – Whiteboard Friday Read More »
Despite the fact that blogging has been considered to be dead by the likes of Matt Cutts, that does not meant you can’t continue to do it, nor does it mean it won’t work, assuming you’re doing it for the right reasons. Keep in mind that although Matt and Google have said that blogging is …
10 Tactics to Improve Blog Readership – Whiteboard Friday Read More »
It’s Friday once again, and we’re going to present to you another episode of Moz’s Whiteboard Friday! In this episode of Whiteboard Friday with Rand, there is a discussion about the moves that people believe Google have made, or are waiting to have happen. But the catch is, Google hasn’t made any moves people think …
As Google releases more and more updates, it always makes SEOs and marketers feel like they have to work harder to be able to adjust to the new changes. Naturally, that is the case, but why would Google want to cause more problems for SEOs and marketers? That’s actually not their intent at all. Google …
Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings Read More »
Have you ever thought that it’s always best to travel down the safest road, simply because it’s safe and you know you’ll have the greatest chance of success of making it through? SEO can be the same way for a lot of people. Doing the safest things in SEO may result in some good, safe …
Investing in Non-Measurable Serendipitous Marketing – Whiteboard Friday Read More »