To Google, when it comes to how they are using their search algorithm, the search giant is trying to be pretty ambiguous about it.  But, you’d have to be blind not to see that here is a glaring ranking factor that SEOs just aren’t optimizing for.  In this special Christmas episode of Whiteboard Friday, Rand, […]

Google launched a new ranking signal last Thursday that gives HTTPS sites a small ranking boost that should make more webmaster want to migrate their sites from HTTP to HTTPS. In the Search Engine Land story from last Thursday, we found out why Google is encouraging everybody to move to HTTPS, as well as the […]