Real Time Marketing: How Brands Can Prepare And Succeed
By Scott Davenport | | Articles | real-time marketing
When thinking of Real Time Marketing (RTM), what brands do you typically think of? Maybe Oreo or Starbucks? How about American Express and Dell? In a study by GolinHarris, it seems that real-time is on the rise, and for good reasons. The advantage of utilizing real-time can help raise all desirable marketing metrics. You can’t […]