Rebranding.  Does that word scare you?  To a lot of businesses, it can be a scary word to have to consider because it means having to create a new identity for your company and brand.  But why rebrand at all?  There can be several reasons why we need to rebrand our businesses.  Sometimes it can […]

So you’ve spent a lot of time, say several years building up a brand that took a lot of sweat and tears to get to where it is today.  Your site needs something different.  You’ve decided that it’s now high time for a rebranding.  The only part of the rebranding process that you’re afraid of […]

Rebranding isn’t necessarily a fun task to have to deal with.  After all, there’s certainly a bit of work that you have to go through to give your company a total identity overhaul.  You change the name of the company, the symbol and design of your entire business.  This new identity can also mean changes […]