In this episode of Google Partners, you’ll see AdWords Evangelist Fred Vallaeys in a Hangout On Air covering how to link Google Analytics with AdWords, how Google Analytics data can be used in AdWords and vice versa, as well as how to create remarketing lists in Google Analytics.

In another episode of Google Partners, part 2 of a 4-part video series has launched! Join Yoshiko, Google Business Development Manager, and Shattuck Groome from Generator Media, a leading agency in the digital space to learn: 1. Important factors to consider when launching a completely new campaign 2. How to strategically set up your Remarketing […]

Remarketing can be a great way to get people to come back to your site who has previously been to your site before.  Basically, when somebody comes to your site, that person becomes tagged.  At this point, you can target that person with marketing strategies like emails and banner ads after they’ve left the site. […]

Who doesn’t know what RLSA stands for?  For anybody who hasn’t always been in the SEO loop, it stands for Remarketing Lists for Search Ads.  Google launched RLSAs earlier this year at the end of June.  When they first came out, people tired figuring out the best ways to use these lists to the best […]

Although remarketing already has been around for awhile now on the display side of marketing, it seems that it has been picking up not only steam, but more people are adopting it on the paid search side.  Regardless of remarketing’s recent popularity, as with everything else, there are those who know how to take advantage […]