How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday

Metrics are a very important aspect of SEO.  In fact, metrics is what allows SEOs to do what they do, because without metrics, you can't really do your job as an SEO or marketer, can you?  But the issue is that metrics are great....for us as SEOs.  It's just confusing jibberish  that doesn't mean anything [...]