So you have a website that’s doing all right.  You’re bringing in the visitors as well as conversions.  After a while, you’ve managed to get yourself a captive audience that continues to come to your site.  Because of this, you want to begin your retargeting efforts to bring those who have converted back to your […]

Have you ever heard of Triggit?  If not, we’ll tell you who they are.  In a word, Triggit is the retargeting provider for Facebook.  Well, it looks like the Facebook’s provider of retargeting is branching out so that advertisers will have more scale and reach for the dynamic retargeting campaigns that have worked really well […]

In Google news, it looks like Google has decided to bring a little bit more integration to the table.  Remember when Google enabled advertisers the ability to develop retargting lists for AdWords in Google Analytics?  They’ve finally brought this integration to Dynamic Remarketing display campaigns. The integration in Google Analytics for these campaigns allows advertisers […]

Before we go any where in this post, who can tell me what retargeting is?  Anybody?  That’s right!  It’s the process of tagging visitors who visit your website, so that you can target them later in an effort to bring them back to your site with a variety of ads tailored to their level of […]