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Tag: ROI

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How to Optimize Your PPC Campaigns for Greater ROI

By Kristin Digioia | August 8, 2022 | PPC | Pay per click advertising agency,  Pay per click company list,  Pay per click company portland,  Portland pay per click,  PPC campaigns,  ROI

Pay per click services is a significant investment for any business. Your web presence directly reflects how people see your business. Pay per click (PPC) campaigns can be a valuable part of your marketing mix; however, you need to ensure that your PPC is working for you and not against you. That is why you […]

How To Grow PPC Revenue Without Tanking ROI

By Scott Davenport | December 5, 2014 | AdWords,  Bing Ads,  Google,  Search Column,  SEM | PPC Revenue,  ROI

Do you have a business right?  What’s are the big goals for that business?  Well, ROI is probably one of them.  After all, even if customer satisfaction is top priority, it won’t matter in the long run because if you don’t make back the money you’ve spent, you’re going out of business and there certainly won’t […]

Calculating Estimated ROI for a Specific Site & Body of Keywords

By Scott Davenport | July 21, 2014 | Articles | Keywords,  ROI

Imagine you’re in front of a client, a boss, or some sort of higher up (even the company CEO) and you know that you’re the one tasked with trying to convince that person of the value that SEO will have on their website.  We know that optimizing your site to any extent will provide a […]

How to Prove ROI Potential of Content Campaigns – Whiteboard Friday

By Scott Davenport | July 18, 2014 | Content,  Video | campaign,  content,  ROI,  Whiteboard Friday

When you’re creating content, we know that a lot of time and effort has to be put into creating it, as well as promoting it.  Sure, you can create any old content, and you may not know if it’s even truly quality content or not.  But how do you know that the content that you […]

SEO Should Not Be Held To An ROI Target — Here’s Why

By Scott Davenport | July 7, 2014 | Articles | ROI,  SEO

Typically, when a business invests money into a marketing campaign, let’s say a television or magazine ad, they would expect to see a return on their investments within a timely manner.  An ad pops up on tv at a particular time on a particular day, or on a certain page of a magazine, and that would bring […]

Survey Finds Organic Search Delivers The Best ROI For Local Businesses

By Scott Davenport | June 6, 2014 | Articles | local businesses,  organic search,  ROI,  survey

We all love surveys, don’t we?  The beauty behind surveys is that, if done correctly, the results can give you incredibly valuable information.  Recently, BrightLocal did their own survey that focused on the sources of traffic and leads to local businesses. In their survey, the almost 290 SEOS and SMBs that where involved claimed that they […]

How To Achieve ROI From Your B2B Content Strategy In 60 Days

By Scott Davenport | October 30, 2013 | Articles | B2B Content Strategy,  Content Marketing,  ROI

When it comes to B2B firms, there are a lot of possibilities when it comes to both content strategy and inbound marketing.  There are actually still quite a few business owners and entrepreneurs out there who still believes that it takes hundreds of hours, tens of thousands of dollars and a whole mess of time […]

Google AdWords: 10 Account Review Tips Revealed

By Scott Davenport | September 27, 2013 | Articles,  Google,  Search Engine Marketing,  Search Engine Optimization,  Search Engines | Adwords,  Google,  PPC,  ROI,  SEO

With PPC not being cheap, naturally, you’ll want to make the most out of Google AdWords to maximize your advertising potential.  For those who aren’t as versed as some of the seasoned vets of SEO, setting an ad and just walking away, thinking that all the work is now done, you are making a mistake, […]