Google: Penguin 3.0 Rollout Still Ongoing

It has been confirmed by Google that the shifts and changes reported throughout the industry on Thanksgiving day was a result of the Penguin 3.0 refresh, which first rolled out 6 weeks ago. According to Google, "the Penguin rollout is ongoing, and this is just the effect of that." The Penguin 3.0 rollout began on [...]