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Tag: Search Ads

Yahoo Test Removes Display URLs On Select Text Ads

In the world of search engines, testing makes the world go around it seems.  Yahoo has been running a new test on search ads in which the display URL isn’t displayed in the ads.  the odd part is this though, the display URLs  aren’t removed on all the ads within a SERP.  There are still […]

Should You Be Bidding On Your Brand Terms For Your Search Ads?

So, you got yourself not only a business and a company, but a brand.  That’s pretty awesome!  I’m sure you’re also doing SEO for your business and brand.  That would be a pretty smart idea to do.  I’m also sure that if you’re doing SEO, you’ve thought about including your brand name in the bidding […]

Google’s Mobile Search Revenue Forcasted To Top 30 Percent, Desktop To Fall To 43 Percent By 2015

eMarketer, in it’s latest look at mobile ad revenues, has estimated that Google is generating nearly one fifth of its US advertising revenues from mobile search, coming in at 19.1%. Only two years ago, mobile meet up only 4 .8 percent of Google’s US ad revenues. It is forecast that by the year 2015, Mobile […]